About the Project
A late-night ramen brand operated in Long Beach, California in 2023, designed as a 100% take-out concept. The brand identity features a distinctive logo — a ramen bowl with legs — symbolizing speed, accessibility, and ramen that is always ready for take-out.
The running bowl represents late nights and quick movement aligned with the audience's daily rhythm. Every touchpoint — from packaging to signage — was designed to reinforce this energetic, on-the-go brand personality.
